Turn More Clicks Into Customers on Amazon, with StorySell
You’re paying to bring shoppers to your Amazon listing. But if they click and don’t buy, you’re leaving money on the table. StorySell™ helps uncover what your listing may be missing and creates clearer, more persuasive content that gives shoppers more reasons to choose your product.
Trusted by Lipton, Maggi, Kraft, Nido, mezete and 7–9 figure founders building category-defining brands
You didn't build a better product just to watch it get outsold.
If any of the lines below sound like something you have said out loud recently, you are in the right place:
“A hundred thousand people see our listings. Why aren’t more of them buying?”
“PPC and ad spend has become our main growth lever, and Amazon keeps making it cost more.”
“Our brand looks like a completely different company on Amazon than it does everywhere else.”
“We are launching faster than our team can create, and the work is starting to drift.”
“A knockoff is riding our listing and confusing the customers we worked hard to earn.”
“We invented something genuinely new, and we cannot get its value to land.”
We have seen this pattern in hundreds of brands, and it almost never comes down to the product.
The reason behind you getting outsold
You are getting outsold because a competitor's page makes the decision feel easier for a distracted shopper. Their story is clearer, their reason to believe is stronger, and their brand holds together from the very first image all the way through the Amazon A+ content. That is a genuinely fixable problem, and it happens to be the one we have spent seven years learning how to solve. Since 2019, with a team working across the United States and Europe, we have rebuilt the way hundreds of established brands sell on Amazon, and we stand behind the results with controlled experiments rather than opinions.
Plenty of teams can tell you which image won a test. We go after something deeper. We find the story that makes choosing you feel obvious, and then we make your entire brand tell that same story wherever a customer happens to meet it.
Here is how we turn the traffic you already have into profit.
Step 1. Start with a free StorySell audit
We dig into why shoppers are leaving without buying, and we look at the whole picture, including your traffic, your pricing, your reviews, and your creative. If the real bottleneck turns out to be something other than creative, we will say so plainly.
Step 2. We engineer the story.
We rebuild your listing, your A+ content, your video, and your storefront around the one idea that makes choosing you feel like the obvious call, and we keep that idea consistent everywhere a customer looks.
Step 3. We prove the lift.
Wherever your traffic volume allows it, we run controlled experiments so you can see for yourself exactly what moved your numbers, and so we never end up claiming credit for work your ad team did.
The work you already know you need, built to actually sell.
You probably came here knowing you need certain things. Maybe stronger A+ content, maybe an image gallery that finally does its job, maybe a video. We make all of it. The difference is everything that happens before we design a single pixel.
Everything below comes out of the same strategy, and StorySell is simply our name for it. It is the part that decides what each asset has to say, and in what order, to move a shopper from curious to sold. That is the reason our A+ content converts rather than just looking polished, and it is the one thing you cannot buy off a template.
We Help Your Listing Do Its Job: Sell
A+ Content Premium
Conversion-focused A+ Content that makes your product easier to understand, trust, and choose. Built with StorySell™ to reinforce your value and overcome buying objections.
Hero Image Optimization
The hook of your Amazon funnel. Your main image has seconds to stand out on one of the most competitive digital shelves. We optimize it to stop the scroll, communicate your product instantly, and earn the click among hundreds of competing options.
Listing Images
This is where you win or lose the shopper. Your image gallery gets some of the highest attention on the listing. We design every image for fast scanning, turning product details into clear, visual reasons to buy so shoppers can move from “What is this?” to “I want it” in seconds.
Storefront
Turn one product visit into brand discovery. We design Amazon Brand Stores that make your catalog easy to explore, help shoppers understand what fits their needs, and create natural paths to discover and buy more of your products.
Brand Story
Give shoppers a reason to trust the brand behind the product. We create Amazon Brand Stories that build credibility, communicate what makes your brand different, and strengthen the buying decision, without adding friction or slowing shoppers down.
CREATIVE FOR TRAFFIC & ADS
DSP Creative Library
Don’t put a six-figure media budget behind three ads. We develop the campaign concept first, then turn it into a library of static and video creatives tied to your brand story, product positioning, audience, and growth objective. AI helps us scale production into hundreds of strategic variations, without turning your brand into generic AI content.
PRODUCTION
Photography & Videography
Authenticity you can scale. We start with real product photography and real models, then use AI to expand that foundation into more environments, stories, and creative variations. The result: the scale of AI without sacrificing product accuracy, realism, or brand trust.
3D Render
Built for products that can’t afford visual inaccuracies. We create precise 3D renders for complex, technical, and design-led products, from auto parts to kitchenware, so every component, material, and feature is represented accurately. Ideal when premium photography or detailed rendering is essential to buyer confidence.
Live Shopping Sessions
Turn live audiences into active shoppers. We produce live shopping sessions for Amazon, TikTok, Whatnot, and other social commerce platforms, combining product demos, storytelling, education, and real-time interaction to move viewers from discovery to purchase.
Evergreen Social Content
One creative team. Every customer touchpoint. For brands that want to keep creative centralized, we adapt your Amazon strategy and brand story into evergreen content for Instagram, Facebook, and TikTok, creating consistency without adding another agency to manage.
Why Some Listings Get Clicks, and Others Get Sales
Generic Amazon Creative
- Focuses on how it looks
- Website-style branding
- “Looks good” mindset
- Static content, launch and forget
- Design-led execution
- Assets created in isolation
- Opinions and trends drive decisions
System
- Focuses on how shoppers decide
- Amazon-native design and decision logic
- “Converts better” mindset
- Iterative, testable content, continuously refined
- Shopper-led strategy
- PDP treated as a single system
- Data and shopper behavior drive decisions
Good creative gets attention. StorySell helps turn that attention into a decision.
Individual client result. Outcomes vary by category, traffic, and starting point; baseline and timeframe available on request.
Trusted by Top Amazon Brand Founders
Hear it from the founders who have been through it
“They refreshed our listings from end-to-end perspective, and we cannot be happier with the work they’ve done for us” Jeff, Tofuture, +30% CVR in 8 weeks
“I’m really happy with what they created for me. They are the best converting listings that we have” Susie, Rubyloo, +40% CVR in 6 weeks
“They are the best, I prefer to gatekeep them but Corina has asked me to do this video for them. It is an honor, if you want graphic design, on time these guys are the way to go” Jason, Hybrid Remedies, +15% CVR
Stop looking like a generic Listing Optimization AI result. Start looking like a brand, and watch your sales soar.
Talks Worth Your Time
Online marketplaces we support
Why Brands Choose Salto Innovation
More than a team, your conversion partner on Amazon.
We Design for How Amazon Shoppers Decide
Most agencies focus on how content looks. We focus on how shoppers decide. Using StorySell, our conversion-first storytelling system, we structure Amazon PDPs around clarity, hierarchy, and objection removal within the 3-second decision window, so shoppers instantly understand why your product is the right choice.
Amazon-Native Expertise (Not Adapted Thinking)
Amazon is its own ecosystem, with its own rules. We specialize exclusively in Amazon brands, applying CRO principles, shopper behavior insights, and PDP architecture to design listings and A+ Content that don’t just look good, they convert.
Brand Identity Strategy Built to Perform
Every product competes differently on Amazon. We develop brand identity strategy and visual systems designed specifically for the Amazon ecosystem, ensuring your brand is recognizable, credible, and aligned with how shoppers compare, evaluate, and decide. This is branding built for performance, not decoration.
A Proven, Streamlined Full-Service Approach
Strategy only works if execution keeps up. As a Creative Strategy Amazon agency, we combine creative, data, and operational support through a clear, efficient process, delivering fast execution, clear communication, and consistent results as ambitious brands scale.
Our Ethos
We partner with founders who build brands with purpose and responsibility. We work with Amazon brands that care about people, communities, and long-term impact, not just short-term sales. We believe meaningful growth is built through clarity, integrity, and intentional execution.
Our Philosophy
On Amazon, even small mistakes can have outsized impact, for your brand and for the change you’re trying to create in the world. Unlike agencies that operate on autopilot or chase volume over value, we partner exclusively with purpose-driven, innovative brands that want to grow with intention. Our philosophy is to act as a strategic growth partner, helping you launch, scale, and operate on Amazon with clarity, precision, and authenticity. We deliver exactly what we promise, so you can focus on leading your brand toward the impact it was built to make.
Let’s turn clarity into measurable conversion for your brand on Amazon.
Verified Agency partner by
Book a 30-minutes strategy session with our team, and we'll show you where StorySell can move the needle on your listings.
Have an Amazon brand built to lead? Let's make the creative match.
FAQS
Amazon and AI tools already generate listing copy, images, and A+ for free. Why pay for this?
Because those tools produce assets, not decisions. AI can generate a hundred image variations in minutes; what it can’t do is know which objection your buyer has, which message earns belief in the first seconds, or which hypothesis is worth testing. That’s the part that moves conversion, and it’s human strategy, not output volume. We use AI where it speeds up exploration and production, under direction, but every asset passes human review for product accuracy, positioning, mobile legibility, compliance, and fit with the conversion hypothesis. When everyone can generate content that looks good, the advantage stops being “who can make assets” and becomes “who makes the right decision and can prove it.” That’s what you’re paying for.
Isn't StorySell just a template? Won't every brand end up looking the same?
No, StorySell is a process, not a layout. It’s a method for deciding what your buyer needs to understand and believe, mapping each of those to a specific part of the listing, and testing which version actually performs. The inputs: your product, your buyer’s objections, your differentiation, are different for every brand, so the outputs are too. What stays consistent isn’t the look; it’s the discipline: every asset earns its place by doing a conversion job, instead of being there because it looked nice.
How is this different from hiring a designer or a creative agency?
A designer makes things look good. An agency makes things look consistent. Neither is the same as building a listing engineered to convert. We work exclusively on Amazon using StorySell, a structured system that maps every image, A+ module, and video to a specific buyer objection and a moment in the buying decision. You’re not hiring hands to execute a brief; you’re hiring a conversion system built for the one place your product actually sells.
Why not just use a freelancer or a $5-per-image service?
Because you get exactly what those services are built to deliver: a nice-looking file, not a selling asset. Cheap, templated design is faster and lighter on the invoice, but it isn’t built around your buyer’s objections, it never gets tested, and it often can’t survive Amazon’s review process without rework. If a product isn’t converting, more cheap images rarely fix it. We’re the option you choose when the creative has to move the number and when the real cost of a flat listing (wasted ad spend, lost ranking) is far bigger than the cost of doing it right the first time.
Will this increase my conversion rate?
More often than not: yes. When a listing gets relevant traffic but converts below its potential, the creative is often one of the highest-impact levers, but we check price, reviews, traffic, and offer before we ever recommend a redesign. Shoppers scan, they don’t read, and if your images don’t answer their objections in the first few seconds, they scroll past. We build creative that does that job, then run experiments and iterate on real performance data. When the creative is the bottleneck, fixing it is the highest-leverage move you can make on your listing.
Our work is built specifically to improve conversion by:
- Clarifying your value proposition faster
- Reducing shopper hesitation
- Aligning ads, images, and A+ into one consistent decision flow
Results vary by category and traffic quality, but this is behavioral optimization, not cosmetic changes. When available, we use A/B testing (Manage Your Experiments) and performance data to make precise, incremental refinements that move conversion in the right direction.
Is a premium video or high-end A+ actually worth the investment?
Only if it’s built to sell, not to win design awards. A beautiful video that doesn’t address why someone hesitates to buy is an expensive decoration. Ours are built the opposite way: every second and every module is tied to an objection or a decision point in the buyer’s journey. Premium production matters because shoppers judge quality fast, but it’s the strategy underneath it that returns the investment. And if a simpler asset would do the job better for your product, we’ll tell you that instead of upselling you.
How long does it take?
Most projects take 2–4 weeks, depending on scope and complexity. We follow a clear sequence: strategic clarity, then execution, then iteration based on performance data. Strong conversion systems are built on insight and testing, not rushed timelines, but if you’re working against a launch deadline, tell us and we’ll build a plan around it.
Who owns the work, and do I get the editable files?
You own full rights to use the final creative we deliver for your brand, your images, A+, and video are yours to run across your Amazon listings and marketing. By default that means the finished, production-ready files: high-resolution PNG, JPG, and PDF assets, ready to upload.
The editable source files, the layered Adobe files (PSD, AI, INDD) our designers build in, are not included by default. If you want them, we tell you that upfront and they’re quoted as an add-on to the project scope, never a surprise later.
Here’s why, so it’s fully transparent: a source file isn’t just “the same image, but editable.” It’s the entire construction of the asset, every layer, mask, effect, font system, grid, and design decision our team engineered to make it convert. For a design studio, that layered file is the craft: the reusable method behind the work, not just the output. Handing it over is closer to giving away the recipe than the finished dish, which is why it’s priced separately across the industry. Most brands never need it, you already receive everything required to publish and run your listing. But if you want full editing independence going forward, just tell us at the start and we’ll build it into the scope.
Your team is spread across Miami, Budapest, and Lima. Will time zones slow us down?
Usually the opposite, communication is one of the things our clients consistently praise us for. Every project gets a dedicated Slack channel or WhatsApp group, so you’re talking directly to the team, not filing tickets into a void. You can expect a reply within 24 hours, and our spread across the Americas and Europe means work moves across time zones instead of stalling overnight. You get one point of contact who owns your project and your timeline, with every revision running through a single organized thread, so the distribution speeds the work up rather than fragmenting it. Design and copy revisions run through GoVisually, an interactive review platform with pinned comments and version control, so feedback is specific, tracked, and never lost in a thread
How do I know creative is even my problem? What if the issue is something else?
Often it isn’t the creative, and we’ll tell you when that’s the case. Before we recommend a redesign, your free audit looks at the whole picture: traffic quality, price position, reviews, ranking, inventory, and offer. If your listing gets relevant traffic but converts below its potential, creative is usually one of the highest-impact levers. But if the real bottleneck is thin reviews, an uncompetitive price, or you’re simply not getting traffic yet, a beautiful listing won’t fix that, and we won’t sell you one to find out. The audit is how both of us confirm creative is the right investment before you spend on it.
Can we test the creative with real shoppers before betting on it?
Yes. And for brands that want to de-risk every decision, we recommend it. As an add-on we offer on every project, we run split tests of your creative through shopper panels like PickFu and Intellivy, putting competing concepts in front of real buyers before anything goes live on your listing. That does two things: it tells us which version shoppers actually prefer and why, and it surfaces objections you didn’t know your buyers had, the exact hesitations we then design against. It also pairs with Amazon’s Manage Your Experiments as a full loop: validate preference before launch, then confirm conversion on the listing. You stop launching on a hunch and hoping the data agrees. It’s optional, but we offer it every time because the brands that test deepest tend to win.
Do we sign a contract and an NDA?
Yes, always. Every engagement starts with a signed contract that defines scope, deliverables, timelines, and ownership, plus an NDA that protects your product, formulas, launch plans, keywords, and anything else you share with us. Your confidential information stays confidential, which matters most for pre-launch products and competitive strategy. Nothing about your brand is handled on a handshake.
Have you worked with patented or genuinely innovative products?
Yes, and they’re some of our favorite projects, because innovation is exactly where most listings leave money on the table. A patent protects your idea legally, but it does nothing to make a shopper understand it in three seconds. That’s the trap: a genuinely better product blends in with cheaper copycats because the listing never makes the difference obvious, so shoppers default to price. StorySell is built for precisely this. We extract the real reason your product is different, reframe how the shopper sees the problem so your innovation becomes the obvious answer, and structure every image and A+ module to make that advantage impossible to miss. Your NDA keeps the sensitive details protected while we do it. The goal is simple: turn the innovation you already own into the reason people choose you instead of the copy.
What if I don't love the first version? How do revisions work?
Revisions are built into every project, and we run them on GoVisually, an interactive review platform, instead of endless email and chat threads. You leave comments pinned to the exact spot on the image or copy you want changed, so nothing gets lost in translation or buried in a reply chain. Every request is tracked with full version control, so you can see precisely what was asked, what was executed, and how each round evolved. Feedback becomes fast, specific, and transparent, you’re never wondering whether a change was received or where a file stands. We agree on the revision scope up front, so the process is clear from day one.
We sell on more than Amazon. Isn't a full-service, omnichannel agency a better fit?
For your website and social, probably. For Amazon, no. Amazon has its own rules, its own buyer psychology, and its own review process, and generalist agencies routinely underperform there because they treat it like just another channel. We go deep on Amazon on purpose; that focus is exactly why the creative converts. Many of our clients keep a broader agency for everything else and bring us in as the specialists for the channel where the competition and the margin are highest. And because we build from your brand story and guidelines, the work stays visually consistent with the rest of your presence.
We have hundreds of SKUs. Can a boutique studio handle a catalog our size?
Yes, and we’d tell you honestly if we couldn’t. We don’t overhaul a 500-SKU catalog the way you’d rebuild a single hero listing, and you shouldn’t want us to. We start with the products driving most of your revenue and the ones where better creative moves the most volume, then scale across the catalog in prioritized phases. You get conversion-grade work where it matters most first, instead of a rushed, uniform pass over everything at once. If you need true high-volume batch production, we’ll be upfront about the scope and timeline that requires.
We sell in several European marketplaces. Do you actually localize, or just translate?
We localize. Translating your US listing word-for-word into German or French is exactly how brands end up with mixed-language listings and claims that don’t land. We adapt copy, claims, and layouts per marketplace, with local review, so each market reads like it was built for that shopper, not run through a translator. With a team across the US and Europe, this is core to how we work, not an afterthought.
Do you know my category, especially if my product is regulated?
We’ve worked across a wide range of categories since 2019, and our process is built to go deep on yours rather than assume we already know it. We start by mining your reviews and your competitors’ to learn how buyers in your specific niche actually decide. For regulated products such as supplements, health, chemicals, anything with compliance-sensitive claims, we treat claim accuracy as part of the job: we build creative that supports your positioning without introducing language that risks rejection or suppression, and your team approves every claim before it goes live. If your category needs technical input only you have, we bring you into the process instead of guessing.
Do you upload the content to my listing, or just hand me the files?
Both options exist, and we agree on it up front so there’s no surprise after you pay. We can deliver upload-ready files for your team to publish, or handle publishing ourselves once you’ve granted authorized access. Either way, you approve everything before it goes live, and we stay with you through the upload to catch anything Amazon flags, because a file that looks perfect but gets rejected at publish isn’t a finished job.
Do you guarantee results?
No, and be cautious with anyone who does. Conversion depends on variables no creative studio controls: your pricing, your review count, your ad strategy, your ranking. What we do guarantee is the process: a custom creative built on buyer insight, structured with StorySell, and improved through continuous testing instead of one-and-done delivery. That’s what consistently moves the needle, and it’s the honest version of a promise. We optimize what can be controlled:
- Clarity
- Structure
- Messaging
- Execution
And we improve through iteration using Manage Your Experiments and performance reports.
Are your +50% and +462% results typical?
No single number is “typical”, conversion depends on your category, traffic, price, and starting point, and we’re careful not to imply otherwise. Those figures are real client outcomes, not projections, but they’re specific cases with specific conditions, and we’ll always show you the baseline, the timeframe, and what else was in play. What we promise isn’t a percentage; it’s a process built to move conversion in the right direction and measured honestly, so you know what actually happened.
How do I know a lift in sales came from your creative and not from my PPC, price, or seasonality?
Fair question, and if we couldn’t answer it, you shouldn’t trust the result. Where your ASIN has enough recent traffic, we use Amazon’s Manage Your Experiments to run your current creative against the new version at the same time, on the same listing. That means the comparison isn’t “before vs. after” (which seasonality and price changes distort), it’s a controlled test that isolates the creative. We report the baseline, the variables we held constant, and what actually changed. When an experiment isn’t possible, we say so upfront and are honest about what the numbers can and can’t prove. We’d rather show you clean attribution than take credit for your ad team’s work.
How much does it cost?
Pricing depends on:
- Number of SKUs
- Asset scope (A+, images, 3D rendering, photography, video, ads, etc.)
- Category complexity
This is a strategic investment, not a commodity service. If your primary goal is the lowest price, we’re not the right partner.
Do you work with early-stage brands?
We typically work with brands that:
- Are ready to launch on Amazon with conversion-ready creative
- Have an active listing
- Are already generating traffic or sales
- Want to improve performance, not validate demand
Do you need access to my Seller Central account? Is that safe?
We never need your password. When account access is required to publish content or run experiments, you add us as an authorized user with only the permissions the project needs, and nothing more. We document who has access, what it’s for, and when it’s revoked. This follows Amazon’s own guidance for working with external partners: least privilege, authorized access, no shared credentials. Your sales data, keywords, and product information stay yours.
Will this actually pay for itself at my volume and margin?
That’s exactly the right way to think about it, and we’ll do the math with you before you commit. The logic is simple: your monthly sessions × the conversion lift = extra units; extra units × your contribution margin = extra profit per month; project cost ÷ that number = your payback period. If your traffic or margin means the investment won’t recover in a reasonable window, we’ll tell you, we won’t take a project just to book it. We’d rather scope the work to what actually pays back than sell you a redesign that doesn’t.