Klimoto’s New Amazon Brand Storefront Will Keep You Moving!
- Corina Haro
- Aug 6
- 2 min read
Klimoto, a well-established automotive parts brand selling on Amazon, came to us with two major challenges:
Their storefront lacked emotional connection and was difficult to navigate, making it harder for customers to find what they needed and feel connected to the brand.
Originally positioned as “Klimoto, the DIY parts brand,” they were ready to evolve. They needed a storefront that reflected their expertise, made shopping easier, and resonated more deeply with their customer base.
💡 A New Brand Story: “Klimoto Keeps You Moving”
We repositioned the brand around a more human, emotionally engaging message:
“Klimoto Keeps You Moving.”
This speaks directly to what matters to customers—not just the part itself, but the freedom and reliability it enables in their daily lives. It reframes Klimoto from a product brand to a partner in motion.
🧭 A Store Designed for Clarity and Flow
To address the navigational issues and improve usability, we redesigned the Amazon store with:
A modular homepage layout with clear banners that link directly to product category subpages.
A hero section with lifestyle video, showing how Klimoto fits into real-world scenarios—from everyday commutes to road trip moments.
A bright, premium look and feel that differentiates Klimoto from competitors often stuck in overly technical or outdated design approaches.
Now, customers can instantly understand where to go, what to explore, and why Klimoto is the brand for them.
🧠 When Technical Becomes Human
This case shows how even in technical categories like automotive, the right brand strategy and design can:
Simplify complexity
Create emotional resonance
Build trust and drive conversions
🔧 Is your Amazon brand store working against you instead of for you?
At Salto Innovation, we help brands like Klimoto evolve into customer-first experiences that convert. Let’s create a store that moves your audience—and your sales.
👉 Visit the new Klimoto Store:
📩 Get in touch to explore your brand’s next big leap on Amazon.
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