A Beginner’s Guide to A+ Content Design

Selling on Amazon isn’t just about having a great product—it’s about how well you present it. That’s where A+ Content comes in. For brand-registered sellers, Amazon offers a powerful design tool to create enhanced, visually rich product pages that boost engagement, trust, and sales.

At Salto Innovation, we help brands create strategic and beautifully designed A+ Content that truly performs. If you’re new to it, this beginner-friendly guide will walk you through everything you need to know.

🛍️ What Is A+ Content and Who Can Use It?

A+ Content (formerly known as Enhanced Brand Content) is a feature available to brand-registered sellers on Amazon. It allows you to replace the plain text product description with modular, image-rich sections, showcasing your product’s benefits with custom graphics, charts, comparison tables, and more.

This tool is designed to give sellers more control over their product storytelling—improving not only user experience but also conversion rates.

✅ Benefits of A+ Content

Well-designed A+ Content goes beyond aesthetics. Here's what it brings to your listing:

• Increased conversion rate (up to 10%)

• Improved brand credibility and trust

• Better customer understanding through visuals

• Reduced return rates by setting clear expectations

• Enhanced mobile experience

• SEO improvements (when properly structured)

📐 A Breakdown of Available A+ Modules

Amazon offers various modules to structure your A+ Content. Here are a few commonly used ones:

• Standard image & text modules

• Comparison charts

• Four-image/text highlights

• Product carousel (Premium)

• Q&A sections

• Brand stories and banners

Understanding how to combine these modules effectively is key to delivering a high-impact message.

🎨 Design Tips & Content Hierarchy

Design isn’t just about looks—it’s about clarity and structure. Follow these basic design principles:

• Lead with your most compelling image or value prop

• Use consistent colors, fonts, and icon styles

• Organize content in a logical, scroll-friendly flow

• Highlight benefits before features

• Keep text concise and skimmable

• Use whitespace to avoid clutter

A+ Content should guide your customer visually while reinforcing your product’s unique value.

✍️ Writing Persuasive Product Copy

The written content in A+ modules should complement the visuals, not compete with them.

• Start with headline hooks for each section

• Use benefit-driven subheadings

• Keep text blocks under 3–4 lines

• Speak to your target audience’s needs or pain points

• Avoid jargon—keep it simple and relatable

🧩 Real Examples of Effective A+ Layouts

Some of the best A+ pages follow this layout:

1. Banner image with slogan or value prop

2. Feature-benefit blocks (images + icons + short text)

3. Comparison table showing why your product is better

4. Lifestyle images showing real use

5. Brand story module to create emotional connection

A+ Content should feel like a mini landing page within your product detail page.

⚠️ Common Design Mistakes to Avoid

Even brands with great products can lose trust due to poor A+ design. Avoid these:

• Using blurry or low-res images

• Writing long paragraphs with no breaks

• Clashing color schemes or inconsistent visuals

• Overloading with text—keep it visual

• Not testing mobile layout

• Forgetting to highlight key product differentiators

📝 Best Practices Before Submitting to Amazon

Before you publish your A+ Content, go through this checklist:

•  Ensure all images are high-resolution (at least 970px wide)

•  Proofread all text for grammar and typos

•  Check mobile view in preview mode

•  Confirm brand tone and colors are consistent

•  Make sure claims are compliant with Amazon policies

•  Submit and track performance in Brand Analytics

🎯 Final Thoughts

A+ Content is more than a nice-to-have—it's a conversion booster. When designed thoughtfully, it elevates your product presentation, builds brand equity, and drives more confident purchasing decisions.

At Salto Innovation, we’ve helped dozens of brands transform their listings using powerful A+ Content strategies tailored for performance. Whether you're just starting out or refreshing your catalog, our creative and technical team can help you stand out on Amazon.

👉 Ready to design A+ Content that sells? Let’s build it together.