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  • Writer's pictureSalto's Colaborator

Unlock Higher Sales on Amazon: Comparing A+ Standard vs. Premium for Maximum Impact

Updated: Feb 19

As an Amazon seller, you know competition is fierce. So how do you make your products stand out and grab shoppers' attention? The answer lies in content that truly stands out. A+ content is a powerful tool that transforms boring listings into immersive shopping experiences that tell your brand story, showcase features, and drive conversions.

While you might be familiar with A+ content, taking a fresh look can unlock its full potential to boost your conversions and sales. In this blog, we'll dive deeper into the features and benefits of A+ for Amazon sellers, explaining the differences between them in clear, actionable terms. By the end, you'll have all the information you need to decide which option is right for you and make informed choices about optimizing your listings and standing out from the competition.

Having A+ content empowers your brand with the following benefits: 

  • It provides essential product information, aiding customers in better understanding your offer.

  • It drives sales conversions by increasing traffic to your listing.

  • It enhances your visibility among other brands selling similar items.

  • It makes you more approachable, as buyers perceive you as a genuine store that cares about their needs.

  • It adds legitimacy to your product, fostering trust among potential buyers.

  • It helps reduce product returns or customer refund requests by offering clearer, better-explained guides.

Unlocking the potential of A+ content can be a powerful way to elevate your Amazon listings and boost sales. But when faced with two options – A+ Standard and A++ Premium – which one is right for you?

Both options offer valuable benefits, not just for your listings but also for your brand and seller reputation. However, the best choice depends on your specific needs and goals.

Here's a quick breakdown to help you decide:


A+ Premium

Available to all sellers with a registered trademark

Available to all sellers with a registered trademark once you meet Amazon's requirements*

Only register

Need a Brand Story for all ASIN

17 standard modules

17 A+ modules plus 19 premium kickass modules

Basic images

Widescreen images

Up to 6 modules

Up to 7 modules

970 pixel wide

1464 pixel wide

Can increase conversion rate by 3-10%

Can increase conversion rate by 15%

Allows you unlimited text characters

Restricted character limit 

No mobile design

Mobile design

Give you professionalism and credibility

Give you professionalism and credibility 

Better content for your audience

Better interaction with your audience

*Having the brand story module published on all your brand's product listings and having five authorized A+ content modules in the last 12 months. Once your brand is registered and meets the requirements, you will see a notification in the A+ Content Manager.

As you can see, there are legitimate points in consideration to take this free feature for registered brands (if you are not a registered brand, know more about how here

Starting on Amazon can feel overwhelming, with all the requirements and restrictions. Don't worry, you're not alone! Use the tools Amazon gives you. A+ content is a powerful one showcasing your brand and products and whether you choose Standard or Premium, both offer valuable features to highlight your unique selling points and connect with potential customers. So, take a deep breath and remember, A+ content is ultimately about showcasing what makes you stand out - why you deserve the sale over your competitors. Start with whichever option feels most comfortable, and discover how A+ can help you tell your brand story and boost your sales on Amazon.

What do you say we show you? 

At Salto, we've partnered with hundreds of brands across various industries, boosting their conversions and building lasting brand impressions with impactful A+ content. See real-life examples of how we helped businesses like yours achieve remarkable results.

A+ Content Standard 

A++ Content Premium

A+ Standard boosts your listings, but A+ Premium unleashes explosive growth. Studies on thousands of ASINs have shown that including standard A+Content, the average conversion rate increases by 5% to 10%. Having A+ Premium ensures a surpassing 15%. Imagine twice the number of shoppers discovering your product and twice the conversion rate turning them into buyers. Investing in high-quality content might require some budget, but A+ Premium's potential return on investment is undeniable. 

A+ content alone isn't a magic bullet, but it is a powerful weapon in your Amazon arsenal. When combined with a stellar product gallery, a compelling description, and strategic marketing, it fuels exponential growth. Think of, unstoppable seller and top search results, not just "reliable results."

Remember, excellent customer service and data-driven strategies complete the winning formula.

Here are 5 tips to get you started on the right path:

1. Know Your Why - Before diving in, define your goals. Do you want to boost traffic, conversions, or brand awareness? Knowing your "why" helps tailor your content strategy.

2. Visualize Success - High-quality images and engaging infographics are crucial. Invest in visuals that showcase your product in its best light and tell a compelling story.

3. Speak Your Audience's Language - Who are you trying to reach? Research their buying habits and tailor your messaging and content to resonate with them.

4. Start Small, Grow Smart - Don't feel pressured to do everything at once. Begin with a few key modules and expand as you learn and see results.

5. Track & Tune - Monitor your A+ content's performance! Use analytics to see what's working and adjust your strategy for continuous improvement.

Bonus Tip: Partner with the Pros! - Navigating A+ content can be tricky. Consider working with expert A+ content specialists who can offer customized solutions and maximize your success.

Amazon, the e-commerce titan, is your launchpad to stratospheric success. While some see it as just another funnel, for others, it's the key to unlocking their full potential. From solo stores to established brands, A+ Premium ignites growth on this powerful platform. Are you ready to join the ranks of top sellers? It's time to uplift your listing with powerful content.

Looking for further assistance? Reach out to Salto, your one-stop shop for Amazon content marketing. Partner with us and:

  • Boost conversions with expert-crafted content.

  • Stand out from competitors with unique visuals and storytelling.

  • Unlock data-driven strategies for maximum impact.

The result? Increased conversions, stronger brand awareness, and boosted customer trust. Ready to transform your listings? Contact us at to discuss how we can make your brand stand out on Amazon.


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